19 Jun

Average Gamer Spent Over £300 on Videogames This past year

Gamers buying games across multiple devices

ShopTo –  London 19th June, 2012 – A year ago, gamers throughout the UK bought over 16 games, spending typically £334 in accordance with a survey released today. Laptop computer provides important new insights into how gamers are continuing to get games, inspite of the economy and console cycle, including how the past 2 years have observed a dramatic shift from video gaming to cellular devices and smart TVs.

Videogames – Laptop computer, conducted between 15th and 17th June 2012 by, found that new devices were stealing market share in the ‘traditional’ gaming market including PlayStation and Xbox with 35% of these surveyed spending more hours playing games on their Smartphone.

Wii U – “Gamers are changing their gaming device of preference with increased getting their casual gaming fix from Android and iOS devices,” said Igor Cipolletta, Founder and CEO of ShopTo. “Interestingly, we are seeing game sales on the Nintendo consoles losing out since the casual games market on portable devices continues to grow.”

Around 65% of these surveyed owned a Nintendo Wii but only 4% of those had obtained a game for your console previously 12 months. The typical UK gamer owned 4 gaming devices with over 80% of respondents having a PC, mobile phone and two consoles.

“The simple truth is consumers have an overabundance gaming devices than in the past, with a large number of games being published weekly which, along with having less new hardware from Sony or Microsoft, is seeing consumers move to cellular devices his or her platform of choice.”

“We believe this trend will reverse when the next generation of consoles are let go starting with the Wii U this Christmas.” concluded Igor.


– Ends –

About is definitely an online retailer selling video games, movies and electronics. The organization, launched during the early 2006 by CEO Igor Cipolletta, relies in Bracknell, Great britain. may be the largest privately operated website in britain with a recorded turnover of £29M in their last financial year. announced their acquiring FetchTV the video-on-demand business on April 16th, 2012 included in a £4m deal to provide digital movie streaming to the customers.

Survey Methodology

An e-mail was sent on 15th June 2012 to customers who had purchased products before Twelve months from

Sample size: 9008

Sampling error: /- 7%

Survey period: June 15th – June 17th 2012

To learn more, please contact:

Gian Luzio


Tel: 0207 206 2307